Turning Strangers Into Friends – Not Friends Into Strangers

Turning Strangers Into Friends – Not Friends Into Strangers.
I began to build a network marketing business online because I had difficult experiences way in the past with prospecting friends and family, supporting my wife doing part planning, newspaper adverts, seeing everyone I meet as a prospect.

My first experience of this was when I was in the Royal Air Force and my brother called me to ask, “If I could show you a way to make hundreds if not thousands of pounds(uk £) , with a guarantee you would not lose, would you be interested?” Well of course I was but it turned out to be a network marketing business selling investment plans. That’s not legal now but it was way back then.

That started my interest in MLM/Network Marketing. I tried all sorts of programmes but I was coming up against the same barriers.

So eventually I went online and discovered a mysterious mentor, Daniel Kim, who taught me the strategies I share in my The Helpful Tools Page on this blog, that I like to share with you, my current readers.

And so I began my internet marketing journey…

Just like me, you may be considering building an internet marketing business, either as an affiliate or network marketer, or perhaps you are ready to share your own products.

The benefits to this alternative strategy nowadays are huge!

  • You can create lots of different platforms to generate fresh, qualified leads on an almost daily basis
  • The pain of rejection is reduced because you only get to talk to people who have an interest in what you are offering. Many of them have “searched” for YOU!
  • It is a laptop lifestyle – no driving, reduced start up costs and the best thing of all – your business works for you 24 hours each and every day whether you are present or not!

Nowadays, most of the technology you need to use for this kind of lifestyle requires only basic technology knowledge and skill. My dream builder guide shares exactly what I do and how simple it is to do!

I provide 3 steps to begin your online business……

Getting Your Mind in the Right State For Your Internet Business

Remember that old phrase, Rome wasn’t built in a day? A mighty empire that overcame most of the world was built over hundreds of years. It began with ambition and gradually the city of Rome was built and then their growth around Europe, then Asia then the Middle East etc.
So it is with tinyyou.
Your internet network marketing business is a little seed and you just need to have the patience to understand, that the learning and step by step approach you are beginning to take will eventually give you that laptop lifestyle that will set you free!


If you accept that you are beginning a long term process, either with your internet skill set and tools you are intending to use AND your network marketing business, you will prepare yourself in the right way.
Do not be addicted to outcomes. Just do your stuff and gradually your skill set and audience will increase

Things will be new to you. That’s ok if you just accept the adventure. One of the steps the great Jim Rohn suggests for us to succeed in Network Marketing is to ASK FOR ADVENTURE. I like that. Everyday can be different and exciting if you just accept new things as an adventure.

One step at a time. Just like Lao Tsu said – A journey of a thousand miles starts with a single step.

Each step we make takes us forward towards our goals, and the internet is just a tool for you to learn to maximise to achieve your ultimate business goal and lifestyle.

If you are thinking of using the internet for your network marketing business for the first time or you are inexperienced, then you should accept that you are going back to school. You need to be open minded and be willing to learn and take advice from people who have done it before.

That is why I recommend The ACE Initiative as a resource for my team members to begin to learn how to market their network marketing business online. These guys know their stuff and it cuts the learning process down by months if not years!

But don’t try to learn everything at once. Just pick tasks and learning on a day to day basis or you could easily suffer with what most people call “overwhelm” but in my opinion that means you are just trying to do too much, too quickly. It is “overload” not “overwhelm” in my humble opinion.

Chunk it down is what my Tony Robbins Coach used to say. Chunk it down into managable components and just take one step at a time!

You might just want to focus on blogging – creating a wordpress platform to brand yourself. That is the best strategy to begin with in my opinion. Creating your own website will help you enormously. Then build from that.

Or you might just want to improve your social media skills and master facebook pages and your facebook profile to build relationships with future team members.

Pick one thing, focus on it, and when you are ready, go on to the next step. The main thing is DON’T GIVE UP! I shared my thoughts on this in my blog post ARE YOU THREE FEET FROM GOLD?

You just never know what is around the corner and giving up just might come to hit you hard later on in your life. Keep going with this internet thing. Things become easier and gradually people become attracted to you – your profile, your brand – and it just get’s easier and easier.


You will soon realise that your business will get easier and easier by just sharing your stuff and wisdom (we all have some) on the internet.

All that offline effort is reduced to a minimum through using platforms like FACEBOOK GROUPS, YOUTUBE, WHATSAPP, WORDPRESS BLOGS, EMAIL AUTORESPONDERS etc. So less mileage in the car, reduced phone bills, face to face meetings etc.

Now don’t get me wrong, I still do some of that stuff, but the internet makes it so much easier for me. For example, in the UK I do seminars but I use the internet to market them Pete’s Health and Wealth Seminar Website

I also use Eventbrite to promote my seminars. They event share my events to their listings for FREE.  As you know, I am a kind of hybrid marketer offline/online, but whatever I do, the internet makes things so much easier and I share the tools I use in my Dream Builder Guide linked to this blog.

Those Disapproving Upline and Your Company Policy…..

You are probably going to come up with adversity from your company if you create a website solely for your product and maybe your upline is a traditional marketer and doesn’t understand the internet. So you need to be prepared for that.

This website has been created to protect ME from that. Branding myself rather than my company or product has served me well. It gives me flexibilty and keeps me out of the compliance police!

So share wisdom and lifestyle posts on your facebook… not product, product, product. Make friends and be a social networking expert and you will soon attract people into your business. That’s what the  ACE Initiative is about – Social Media on Steroids!

Maybe someone in your downline doesn’t want you to do this or finds it a bit strange. Any different approaches are often met with some skepticisim. Accept that, it is a normal reaction. We as human beings have a fear of the unknown, but hey, we are not talking about public speaking here…. we are talking about emailing, facebook chat, sharing stuff in the written word.

The internet takes all of those concerns of rejection away. You never see their faces when they read your stuff. You never see who DIDN’T read your emails – you just see those that DID!

If you are in an established MLM or Network Marketing Company, many of your successful upline will be traditional network marketers who have built their business from their list, using the phone etc. They have gone all “new launch” , crushed the phones and come into the business with their established marketing friends and they tend to teach that way.

Well, I am telling you, whatever business you are in, the internet is the best way to build a business full of strangers!!

Strangers who become friends, rather than friends who become strangers!

Building a business online is completely different than building it offline, there is a totally different skill set. More and more leaders in the network marketing space are starting to accept that you can actually build on social media and using Internet marketing, and the proof is in the pudding.

For example I have built an organisation that has spilled into more than 20 countries and I just started sharing the news from a wordpress blog, a facebook profile and an email marketing autoresponder.

I turned strangers into friends and not friends into strangers. In our Network Marketing Industry you are seeing people everywhere who are successfully building online.

The ACE Initiative community provides a lot of support as it relates to this, and they can offer you advice based on your personal situation.

Implementing – Getting Started

How can you get started straight away? You need a blueprint – a ready made strategy. Wouldn’t that be helpful?

Let’s look at a couple of things:

Social Media Recruiting


Now this you can start immediately.

With social media recruiting, you honestly don’t have to learn much of anything.

All you need is a personal account on Facebook (no website required), and some sort of process—maybe provided by your upline or somebody in your company—on how to present your opportunity and convert prospects into either buyers or new reps.

You only need to know where to take them, and how to process them.

You can start implementing social media recruiting strategies today.

In fact, this strategy is basically equitable to what you’d do offline, except you’re transposing the process online.

The challenge with social media is you’re always busy…

  • You’re always posting.
  • You’re always engaging.
  • You’re always interacting with people.

It produces results quickly (and it can produce massive results), and you can duplicate it quickly, but it’s time intensive.

Most of the time…

People will move beyond simple social media recruiting stuff, because they want to create more leverage in their business and to free up more of their time.

And that’s what  The Ace Initiative, have been teaching for the past four years.The next level of social media is…

Passive social media recruiting


…which is about posting valuable content or information that inspires people to reach out to you and ask you what you’re doing.

In fact, I get a lot of people reaching out to me just because I use this strategy.

I don’t necessarily promote my business, I just share as much positive stuff on social media as I can and then people contact me directly asking for more information on what I do.

Nowadays, people contact me, not the other way round. It makes conversation so much easier.

Remember, we are in the business of turning strangers into friends, rather than friends becoming strangers because they don’t want us constantly pitching product and business to them!

So let’s get people coming to you. not the other way round. When that happens we can create leverage and scale for our business.

All the things you normally would do with social media you’re now able to scale and accelerate your results.

For this, you’re going to need:

  • a Facebook Business Page (which is also called a “fan page”),
  • a Facebook advertising account for advertising on Facebook,
  • an ad that you create, and
  • a lead funnel (using a blog).

The idea is for people to reach out to you by going to your website and submitting their information, which can happen 24/7 (while you’re sleeping or at the beach).

They’ll do this in exchange for valuable information you’re promised to give them.

They are then automatically sent all the information they need to get familiar with your business.

By the time you get on the phone, they’re 90% sold!

You only answer a few questions, and they’re ready to get started.

It’s all automatic.

That’s what a funnel does. (you can read about funnels and how to create them in my Helpful Tools Page)

Finding Mentorship

 This is a toughie. My current sponsor was not internet literate and now he is unavailable to me through a tragic accident anyway, so I needed to find people who would help me continue to master the internet for my business. Over the years I have made online friendships, like Barbie Figeuroa who has created the platform for this blog, most of them are not connnected with my network marketing business.
When I searched for the ideal training resource for my readers, that was my main purpose.
Where could I find internet marketing education, inspiration and mentorship outside my  own ability? That is when I settled on The ACE Initiative.

We all need  someone to show you a step-by-step blueprint.

Thus, when you become a customer or client of The ACE Initiative, you get started with internet strategies in the right way, one step at a time.

You will soon learn how to turn strangers into friends and your actual friends will be asking you “what’s changed?” you don’t talk to us about your business anymore, and you will be able to share, my business is working fine , thank you. I am using the internet very successfully.

Maybe, actually, quite probably, they will ask you for info. You see, people begin coming to you and not the other way round!

It can be overwhelming when you’re brand new, this internet malarkey, so why not take away the worry by having a mentor walk you through everything step-by-step (so you don’t waste time) and tell you if you’re doing things correctly or not.

This immediate feedback means…

You’ll never feel insecure about not being sure what to do next


Or not sure if what you did is correct.

And hey, I know how powerful this is from personal experience. Come on guys, I am nearly 70 years old! I didn’t start my current business till I was nearly 64!! If I can do it, so can you! My business has taken me around the world, all from creating simple content on a wordpress blog, using a facebook profile, and then using an automated email system.

Let the guys at THE ACE INITIATIVE, be your Mentors , as well as myself and takes years of learning by others get you started on an a really rewarding internet network marketing career.

While it is possible to build your network marketing business offline, the way I’m providing you is much easier and quicker.

And just like this information changed my life so it can for you!

Did This Help You? If so, I would greatly appreciate it if you commented below and share on Facebook

Pete Chapman’s Network Marketing Blog

Skype: petechapman
Email: Pete@petechapman.biz
Facebook – Facebook Pete Chapman Page

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